Despite sourcing the correct premises, fitting and building out the facility, and investing in thousands of dollars of equipment, the launch of East Coast Overhaul was placed on hold for several months. The ECD founders were adamant that they wanted to migrate the same culture of pursuing excellence into our new venture. The delay in opening was a result of trying to source the perfect combination of team members to complete the Defender performance upgrades on our client’s Defenders. We were not going to accept average in our recruitment process. We had identified that the business required a blend of mechanical, electrical, and body repair knowledge, but both roles required superior attention to detail.
We used our parent Rover Dome custom shop at East Coast Defender as a recruitment test base. Through many weeks of recruitment, we time and time again rejected the aspirational dreamers: That was, until we found Ryan and Mike.
Ryan was one of the most aggressive recruits we ever pursued. The minute we received his extensive resume, we realized that this was our man. Not content with a few missed calls and emails, we immediately hunted Ryan down through Facebook and social media. After finally getting around the table, we realized this was our man. Ryan has nearly 20 years of experience in custom Jeep builds with extensive knowledge on powertrain, suspension, brakes, steering and handling, electrics, and much more. His level of attention to detail and perfection was completely aligned to the need of the business.
Mike applied for another position in East Coast Defender’s paint shop division, The Lab. During his interview at The Lab, we saw a guy who not only could work magic on body repair, but was also meticulous on tear down and reassembly. We quickly realized Mike would be a greater asset to our new business.
After recruiting both guys, we then inducted them with four weeks of training and rehearsal in East Coast Defender to learn the ropes of the Defender custom builds.
The marriage of Mike and Ryan complimented with our heritage and culture of perfection at East Coast Defender has formed a solid foundation for East Coast Overhaul to provide the best performance upgrades for Defenders in the USA and, potentially, the world.
About The Team
Despite sourcing the correct premises, fitting and building out the facility, and investing in thousands of dollars of equipment, the launch of East Coast Overhaul was placed on hold for several months.
The ECD founders were adamant that they wanted to migrate the same culture of pursuing excellence into our new venture. The delay in opening was a result of trying to source the perfect combination of team members to complete the performance upgrades on our client’s Defenders. We were not going to accept average in our recruitment process.
We had identified that the business required a blend of mechanical, electrical, and body repair knowledge, but both roles required superior attention to detail.
Ryan was one of the most aggressive recruits we ever pursued. The minute we received his extensive resume, we realized that this was our man. Not content with a few missed calls and emails, we immediately hunted Ryan down through Facebook and social media. After finally getting around the table, we realized this was our man. Ryan has nearly 20 years of experience in custom Jeep builds with extensive knowledge on powertrain, suspension, brakes, steering and handling, electrics, and much more. His level of attention to detail and perfection was completely aligned to the need of the business.
Mike applied for another position in East Coast Defender’s paint shop division, The Lab. During his interview at The Lab, we saw a guy who not only could work magic on body repair, but was also meticulous on tear down and reassembly. We quickly realized Mike would be a greater asset to our new business.
After recruiting both guys, we then inducted them with four weeks of training and rehearsal in East Coast Defender to learn the ropes of the Defender custom builds.
The marriage of Mike and Ryan complimented with our heritage and culture of perfection at East Coast Defender has formed a solid foundation for East Coast Overhaul to provide the best performance upgrades for Defenders in the USA and, potentially, the world.